Food & Beverage Representative Agency
with Wharehouse
London - UK
Britaly Ltd

OUR AGENCY

Who we are & what we do

We are Britaly Ltd

a UK based commercial agency and multi-mandated representative of Italian food and wine product.

We began trading in January 2013 with the aim of closing the gap in the UK market between the supply and demand for excellent Italian Food & Wine products.

Over the years our agency has been able to win the trust of numerous buyers thanks to its style and an innovative approach, thanks to its collaborators with decades of experience in the sector.

We represent 35 PRODUCERS of Food & Wine from 13 ITALIAN REGIONS and we relate to about 650 WINE BUYERS and 400 FOOD BUYERS. With most of these we have an ongoing relationship and trust. This has brought an increase in the number of consolidated customers over the years.

01.

Where we operate

Coverage of the whole territory of England, Northern Ireland, Wales, Scotland and the Republic of Ireland (EU).

02.

What we guarantee

We enhance the products by promoting and delivering them directly to the most important operators of the sector.

03.

Strategy

Co-marketing as a strategic lever to support sales activities.

04.

Advantages

Having a stable commercial office in the territory.

EVENTS

Thanks to our model of co-marketing activities, now well consolidated, we are able to take part and be leading actors in numerous fairs and events.

More Info

HOW WE OPERATE

Who we represent

  • Producers already present on the UK markets, who wants to strengthen theyr share of turnover.
  • Producers who are strongly interested in expanding in this market or who have already had an unsuccessful approach with traditional methodologies and who now wishes to be represented commercially.

Targeting

We plan to position our companies enhancing their characteristics and potential to the most suitable distribution channels.

Sales channels

Our role is to help build and consolidate commercial relationships with the following channels: Food Service Distributors, Ho.Re.Ca. Importers and Retail.
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Fairs and events

Today they seem to be less and less interesting and less profitable but thanks to the constant presence of our sales people in the land, they become unique opportunities to strengthen commercial relationships with our customer buyers and create new ones.

Mistakes and false myths

Knowledge of the British market is essential to plan any export project you want to achieve. Britaly Ltd knows how to avoid the most common mistakes when a manufacturer approaches our market.
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Commercial structure

Our commercial figures have accumulated over 15 years of experience in the food industry sector and have to knowledge of how to establish important and lasting relationships with buyers.

Guided visits to companies

In agreement with the Italian producers, we periodically organize food and wine tours, tailor made for the UK buyers, to make them better understand the territory, traditions, secrets and production techniques
COIP Logo

CO.I.P

CONSORTIUM of ITALIAN PRODUCERS
UK

The CO.I.P consortium, based in the UK, is proposed as a unique, innovative and transparent model of commercial relations between producers and specialized channels of food and wine service to take advantage of the new opportunities offered by the markets.

Co-marketing

Thanks to the consolidated model of co-marketing activities, we are able to participate as protagonists in numerous fairs and events. We also assure our support to producers who participate directly in other European countries.

OUR BRANDS

Interactive map

OUR TEAM

Pasquale Padalino Britaly Director

Pasquale Padalino

Co-Founder. Director.

E: [email protected]
T: +44 7453 690 241

Pasquale Padalino LinkedinPasquale Padalino Twitter

Partners

CONTACT

OUR LOCATION

23 Kings Tower, Marconi Plaza,
Chelmsford, Essex, CM1 1GS

CALL US

+44 7453 690 241

DROP US A LINE

Are you looking for more information?

Contact us







LINKEDIN

@britaly-ltd

FACEBOOK

@britaly

TWITTER

@p_padalino